Aswan is generally a very safe city.Watch out for pickpockets in the souq. These thieves will approach you carrying scarves, shirts or even papyrus in one hand to sell to you, while attempting to go into your pockets with the other hand. Most horse carriage drivers will not commit on the price when you arrive at your destination and you're expect to give more.
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Where to go in Aswan ?
Once you escape the tourist-heavy places (i.e. the corniche), you'll find that many of the locals are very friendly as is Egyptian culture. If you go into a shop to buy some snacks/water and the owner does not have change, it is not at all uncommon to see him look for change while leaving you alone in the shop. Egyptians are by nature very friendly and honest people, with an unfortunate population corrupted by the need to scam and steal from tourists.